Senior Product Designer · Web3 · Trading · Product Strategy
Designing complex trading products from strategy to execution.
I combine market research, user insights, product planning, and interaction design to create trading experiences users can understand and trust.
ETH / USDC
3,241.86 +2.4%
Buy · Limit
Sell · Market
Open orders · Positions · Transaction status
Prediction Market
Will the Lakers win the Western Conference final?
Yes · 64¢
No · 38¢
Quick Buy
Research
Product Planning
UX Strategy
UI Design
Validation
What I do
01
Identify the right problem.
Market analysis, competitive research, product data, and user insights combine to surface meaningful product opportunities — before any interface work begins.
02
Define the product direction.
Working with product managers, engineers, operations, and stakeholders to define users, product scope, priorities, and success criteria.
03
Design and validate the experience.
Complex trading logic becomes understandable workflows — validated through prototypes, usability testing, expert reviews, and product feedback.
Selected work
Two products. Full product involvement.
Case Study 01
Professional DEX Trading
Designing a high-control trading experience for experienced Web3 traders.
How might we give professional Web3 traders greater control without making the trading experience harder to understand?
Users
Professional and active Web3 traders
Platform
Desktop web
Role
Product strategy, research, UX and UI design
Focus
Market data, order execution and trading efficiency
Product Strategy
Trader Research
Competitive Analysis
Trading UX
Design System
I worked with product and engineering teams to analyze professional trader workflows, identify gaps between centralized and decentralized trading, and define a scalable interface for advanced order execution.
Discover
Analyze
Execute
Monitor
ETH-PERP · Long 5x
+412.60
SOL / USDC · Limit open
Pending
Order Book
3,241.86
Buy
Sell
Users
CEX users new to prediction markets
Platforms
Web, iOS and Android
Role
Product planning, research, UX strategy and UI design
Focus
Product education, market discovery and cross-platform trading
Case Study 02
Cross-platform Prediction Market
Helping CEX users understand and adopt a new form of trading.
How might we introduce prediction markets to CEX users through interaction patterns they already understand?
Market Research
User Mental Models
Cross-platform UX
Mobile Design
Product Validation
I participated in defining the product experience from market analysis and user mental-model research to cross-platform information architecture, trading interactions, and validation.
NBA
Premier League
UCL
Today
LAL @ DEN · Moneyline
Yes 58¢
No 44¢
MCI vs ARS · Spread −1.5
Yes 41¢
No 61¢
Totals · Over 224.5 points
12 markets
Quick Buy
Extra time result: match decided in penalties?
Yes
27¢
No
75¢
10 shares · Total $2.70
Settles at event resolution
Buy Yes
Web · iOS · Android
Beyond the interface
Research informs the roadmap.
Trader interviews reshaped the DEX MVP scope — advanced order types moved up the roadmap after research showed they were the primary switching trigger.
Product decisions come before polished screens.
Prediction market segmentation defined three user tiers before any UI existed — each tier mapped to a different order-entry mode, from Quick Buy to full limit orders.
Complexity should be organized, not removed.
Professional traders rejected simplified views. The answer was a market-data hierarchy that layers density — everything available, nothing shouting.
Validation turns assumptions into product direction.
Usability rounds on settlement rules changed how outcomes were explained — iteration continued post-launch as product feedback exposed new edge cases.
Design approach
Five connected product decision stages.
01
Understand the market
Competitive landscape
Market trends
Business context
Product opportunity
02
Define the users
User segmentation
Interviews
Behavior analysis
Mental models
03
Frame the product
Problem definition
Product principles
Feature prioritization
Success metrics
04
Design and validate
Information architecture
Interaction design
Prototyping
Usability validation
05
Scale the experience
Design systems
Cross-platform consistency
Edge cases
Product iteration
Capabilities
Four areas, one product mindset.
Product Strategy ①
Opportunity framing — Product scope — Feature prioritization — Stakeholder alignment
Research & Analysis ②
User interviews — Competitive analysis — Market analysis — Usability testing
Experience Design ③
Complex workflows — Trading interactions — Information architecture — Cross-platform UX
Systems & Execution ④
Design systems — Prototyping — Developer collaboration — Product iteration
About
I design products, not just interfaces.
My background across product planning and product design allows me to participate before the solution is defined. I work with teams to understand the market, frame the right problem, validate assumptions, and translate complex product logic into usable experiences.